Blogs

Date: 08/08/2025
Category: About Verdant, Blogs, Events

Verdant Solar's Conservation Efforts at Sungai Dusun

At Verdant Solar, sustainability is more than just a business, it’s a responsibility. We recently had the privilege to support the conservation of one of Malaysia’s most endangered and often overlooked species: the Malayan Tapir.

Our conservation journey began with an awareness initiative involving university students, aiming to spark conversations around biodiversity and environmental stewardship. This was followed by a meaningful contribution in conjunction with World Tapir Day: Verdant Solar donated a complete solar panel system worth RM25,800 to the Sungai Dusun Wildlife Conservation Centre tentatively to be installed by 2026. The system will powers essential operations at the center, helping to reduce its carbon footprint while supporting the welfare of the tapirs in a sustainable way. 

 

To wrap up this meaningful initiative, we brought the effort even closer to our people. Our team had the honour of visiting the Sungai Dusun Wildlife Conservation Centre, where we got hands-on in helping maintain the sanctuary. The day began bright and early at 8:00 AM as our team gathered at the Verdant office. A light breakfast and goodie bags were distributed before we boarded the bus at 8:30 AM, filled with excitement and anticipation.

After a scenic drive, we arrived at Sungai Dusun around 10:00 AM, ready to roll up our sleeves. Our first task was helping to clean the tapir enclosure, a hands-on way to directly support the wellbeing of these gentle creatures.

By late morning, we had the special opportunity to meet and feed the tapirs, an experience that left a lasting impression on all of us. At 12:00 PM, the team from Jabatan Perhilitan (Department of Wildlife and National Parks) conducted a briefing to raise awareness about tapir conservation and the broader importance of biodiversity. This session deepened our understanding of how species like the Malayan Tapir play an essential role in maintaining healthy rainforests and ecological balance.

Following the briefing, there was a short appreciation moment at 12:45 PM to thank all participants and organizers. We were then treated to a delicious lunch generously sponsored by Jabatan Perhilitan, giving everyone time to reflect, recharge, and connect. By 1:30 PM, it was time to return to the Verdant office, carrying with us not just memories, but a renewed sense of purpose in supporting conservation efforts.

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Role Summary

The Senior Growth Marketer Executive is a highly trusted, revenue-critical individual contributor who consistently delivers professional, high-quality performance marketing outcomes. This role sits at the core of Verdant Solar’s revenue engine, taking full internal ownership of paid ad efforts, funnel optimization, and high-level campaign execution within the renewable energy space.

Key Responsibilities: 

In-House Campaign Ownership & Execution (Role-Model Standard)

  • Independently manage, execute, and optimize end-to-end paid digital campaigns across Google, Meta, SEO, and emerging platforms like Xiaohongshu (XHS).
  • Spearhead the strategic transition of performance marketing execution from external agencies to an internal capability, ensuring no disruption to lead flow.

Funnel & Growth Optimization

  • Continuously optimize campaign performance with a strict focus on lowering Cost Per Lead (CPL) and Customer Acquisition Cost (CAC) without sacrificing lead quality.
  • Analyze full-funnel metrics to identify drop-offs and implement data-driven interventions that directly improve revenue generation.

Process Refinement & Automation

  • Lead the implementation and continuous refinement of marketing automation tools (e.g., Sleekflow, respond.io, Salesforce) to elevate workflow efficiency and lead nurturing.
  • Design and uphold stringent lead filtering and scoring systems, setting the benchmark for lead quality before handoff to the sales team.

Cross-Functional Influence & Revenue Alignment

  • Partner deeply with the Sales team to ensure top-of-funnel marketing metrics translate effectively into bottom-line revenue growth.
  • Maintain clear, transparent tracking of ROI and funnel performance, proactively communicating strategy shifts to stakeholders

 

Job Requirements: 

  • Possesses a Bachelor’s degree in Marketing, Communications, or a related field.
  • Accumulated strong hands-on experience (typically 3+ years) in performance marketing, growth optimization, and digital media buying.
  • Demonstrated history of directly managing ad accounts (Meta, Google Ads, XHS) and delivering measurable ROI without heavy reliance on agencies.
  • Advanced proficiency with marketing automation systems, funnel analytics, and CRM tools.