Blogs

Date: 04/11/2024
Category: About Verdant

Verdant Solar X APU X TM Enviro Industries Sdn. Bhd.: Greener Future Through E-Waste Management

 We recently teamed up with Asia Pacific University of Technology and Innovation (APU) and our official recycling partner for this collaboration, TM Enviro Industries Sdn. Bhd. to launch a powerful initiative aimed at tackling the growing issue of e-waste. The campaign kicked off with an insightful talk on the environmental impact of electronic waste. This talk set the stage for an impactful project focused on raising awareness, educating students, and creating practical solutions for proper e-waste disposal.

E-waste, or electronic waste, includes a wide range of discarded gadgets, from phones to computers, that often contain harmful materials like lead and mercury. If not disposed of properly, these substances can seep into soil and water, posing long-term risks to our environment and health. Proper recycling not only prevents these harmful chemicals from polluting ecosystems but also allows valuable materials like copper and gold to be reclaimed, reducing the need for new resource extraction.

Through this initiative, we collected an impressive 89.35 kg of e-waste—a clear testament to the impact that comes from collaborative action. 140 APU students participated in the event, each playing an essential role in spreading awareness on the importance of responsible e-waste disposal. This event allowed students to see firsthand the significance of managing electronic waste responsibly, and it demonstrated how a collective effort can make a measurable difference for the planet.

The success of this initiative would not have been possible without the dedication and coordination of Verdant Solar’s HR team members who played key roles in driving the collaboration forward and ensuring a smooth, impactful event. Special thanks also go out to APU, who offered invaluable guidance and leadership to the students involved. The event closed on a memorable note with a speech by our recycling partner that helped us understand the effects e-waste can have on the ecosystems and human health. This brought the purpose of the project into sharp focus, inspiring all attendees to take action. TM Enviro Industries Sdn. Bhd. also provided critical support in recycling the collected e-waste, ensuring that each item was handled responsibly.

Verdant extends a heartfelt thank you to everyone who contributed to this meaningful initiative. Each kilogram of e-waste collected is a step toward a more sustainable future, reminding us that together, we can create a greener, healthier world for all. We look forward to many more collaborations that continue to build awareness and drive positive environmental change.

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Role Summary

The Senior Growth Marketer Executive is a highly trusted, revenue-critical individual contributor who consistently delivers professional, high-quality performance marketing outcomes. This role sits at the core of Verdant Solar’s revenue engine, taking full internal ownership of paid ad efforts, funnel optimization, and high-level campaign execution within the renewable energy space.

Key Responsibilities: 

In-House Campaign Ownership & Execution (Role-Model Standard)

  • Independently manage, execute, and optimize end-to-end paid digital campaigns across Google, Meta, SEO, and emerging platforms like Xiaohongshu (XHS).
  • Spearhead the strategic transition of performance marketing execution from external agencies to an internal capability, ensuring no disruption to lead flow.

Funnel & Growth Optimization

  • Continuously optimize campaign performance with a strict focus on lowering Cost Per Lead (CPL) and Customer Acquisition Cost (CAC) without sacrificing lead quality.
  • Analyze full-funnel metrics to identify drop-offs and implement data-driven interventions that directly improve revenue generation.

Process Refinement & Automation

  • Lead the implementation and continuous refinement of marketing automation tools (e.g., Sleekflow, respond.io, Salesforce) to elevate workflow efficiency and lead nurturing.
  • Design and uphold stringent lead filtering and scoring systems, setting the benchmark for lead quality before handoff to the sales team.

Cross-Functional Influence & Revenue Alignment

  • Partner deeply with the Sales team to ensure top-of-funnel marketing metrics translate effectively into bottom-line revenue growth.
  • Maintain clear, transparent tracking of ROI and funnel performance, proactively communicating strategy shifts to stakeholders

 

Job Requirements: 

  • Possesses a Bachelor’s degree in Marketing, Communications, or a related field.
  • Accumulated strong hands-on experience (typically 3+ years) in performance marketing, growth optimization, and digital media buying.
  • Demonstrated history of directly managing ad accounts (Meta, Google Ads, XHS) and delivering measurable ROI without heavy reliance on agencies.
  • Advanced proficiency with marketing automation systems, funnel analytics, and CRM tools.