Blogs

Date: 06/12/2023
Category: About Verdant, Events

Verdant Solar's Beach Cleanup CSR on World Ocean Day

Verdant Solar celebrated World Ocean Day with a Corporate Social Responsibility (CSR) initiative by organizing a beach cleanup at Pantai Morib. This effort resulted from a collective concern within the company upon encountering alarming news about the staggering 10-tonne monthly accumulation of trash affecting coastal areas.

A team of 15 Verdiants participated in the cleanup event at Pantai Morib, embodying the company’s commitment to environmental responsibility. The beach cleanup at Pantai Morib proves Verdant Solar’s dedication to fostering a cleaner and healthier environment. As a responsible corporate entity, Verdant understand the importance of aligning business practices with sustainability goals, reflecting a holistic approach toward creating a positive impact on the planet.

Together, we protect and preserve these precious ecosystems for generations to come.

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Role Summary

The Senior Growth Marketer Executive is a highly trusted, revenue-critical individual contributor who consistently delivers professional, high-quality performance marketing outcomes. This role sits at the core of Verdant Solar’s revenue engine, taking full internal ownership of paid ad efforts, funnel optimization, and high-level campaign execution within the renewable energy space.

Key Responsibilities: 

In-House Campaign Ownership & Execution (Role-Model Standard)

  • Independently manage, execute, and optimize end-to-end paid digital campaigns across Google, Meta, SEO, and emerging platforms like Xiaohongshu (XHS).
  • Spearhead the strategic transition of performance marketing execution from external agencies to an internal capability, ensuring no disruption to lead flow.

Funnel & Growth Optimization

  • Continuously optimize campaign performance with a strict focus on lowering Cost Per Lead (CPL) and Customer Acquisition Cost (CAC) without sacrificing lead quality.
  • Analyze full-funnel metrics to identify drop-offs and implement data-driven interventions that directly improve revenue generation.

Process Refinement & Automation

  • Lead the implementation and continuous refinement of marketing automation tools (e.g., Sleekflow, respond.io, Salesforce) to elevate workflow efficiency and lead nurturing.
  • Design and uphold stringent lead filtering and scoring systems, setting the benchmark for lead quality before handoff to the sales team.

Cross-Functional Influence & Revenue Alignment

  • Partner deeply with the Sales team to ensure top-of-funnel marketing metrics translate effectively into bottom-line revenue growth.
  • Maintain clear, transparent tracking of ROI and funnel performance, proactively communicating strategy shifts to stakeholders

 

Job Requirements: 

  • Possesses a Bachelor’s degree in Marketing, Communications, or a related field.
  • Accumulated strong hands-on experience (typically 3+ years) in performance marketing, growth optimization, and digital media buying.
  • Demonstrated history of directly managing ad accounts (Meta, Google Ads, XHS) and delivering measurable ROI without heavy reliance on agencies.
  • Advanced proficiency with marketing automation systems, funnel analytics, and CRM tools.