Blogs

Date: 25/06/2026
Category: About Verdant, Blogs, Events

Most of us do not think twice about flipping a light switch or pouring a glass of water from the tap. It is an automatic part of our day. But for the Orang Asli community in Kampung Kajang, Perak, those basic comforts require real effort.

Early this January, a determined group of students from Universiti Teknologi PETRONAS (UTP) packed up their gear and headed to Sungai Siput. They created a project called RE: City. The idea is entirely student-led and focuses on rethinking, rebuilding, and restoring how we live together.

Over two days, these students worked directly with 323 residents. Here is what they actually got done:

At Verdant Solar, we hear the word “sustainability” every single day. Usually, it comes up when we talk about roof panels and home energy. But backing the RE: City project reminded us what clean energy actually looks like in practice.

It is a brighter street for families to walk down at night. It is a reliable source of clean water. It is about giving people the basic tools they need to live well.

This initiative would not have happened without the hard work of the Malaysian Relief Agency (MRA) Perak, Persatuan Aktivis Sahabat Alam (KUASA), Lab UTP LMG, and Da Yi Ma (Roots and Shoots Malaysia). We loved being a sponsor for this trip. Real change happens when people show up for each other, and these young students absolutely showed up for Kampung Kajang.

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Role Summary

The Senior Growth Marketer Executive is a highly trusted, revenue-critical individual contributor who consistently delivers professional, high-quality performance marketing outcomes. This role sits at the core of Verdant Solar’s revenue engine, taking full internal ownership of paid ad efforts, funnel optimization, and high-level campaign execution within the renewable energy space.

Key Responsibilities: 

In-House Campaign Ownership & Execution (Role-Model Standard)

  • Independently manage, execute, and optimize end-to-end paid digital campaigns across Google, Meta, SEO, and emerging platforms like Xiaohongshu (XHS).
  • Spearhead the strategic transition of performance marketing execution from external agencies to an internal capability, ensuring no disruption to lead flow.

Funnel & Growth Optimization

  • Continuously optimize campaign performance with a strict focus on lowering Cost Per Lead (CPL) and Customer Acquisition Cost (CAC) without sacrificing lead quality.
  • Analyze full-funnel metrics to identify drop-offs and implement data-driven interventions that directly improve revenue generation.

Process Refinement & Automation

  • Lead the implementation and continuous refinement of marketing automation tools (e.g., Sleekflow, respond.io, Salesforce) to elevate workflow efficiency and lead nurturing.
  • Design and uphold stringent lead filtering and scoring systems, setting the benchmark for lead quality before handoff to the sales team.

Cross-Functional Influence & Revenue Alignment

  • Partner deeply with the Sales team to ensure top-of-funnel marketing metrics translate effectively into bottom-line revenue growth.
  • Maintain clear, transparent tracking of ROI and funnel performance, proactively communicating strategy shifts to stakeholders

 

Job Requirements: 

  • Possesses a Bachelor’s degree in Marketing, Communications, or a related field.
  • Accumulated strong hands-on experience (typically 3+ years) in performance marketing, growth optimization, and digital media buying.
  • Demonstrated history of directly managing ad accounts (Meta, Google Ads, XHS) and delivering measurable ROI without heavy reliance on agencies.
  • Advanced proficiency with marketing automation systems, funnel analytics, and CRM tools.