Blogs

Date: 21/08/2024
Category: About Verdant, Events

Empowering the B40 Community with PJ UP

A Journey Towards Solar Energy Mastery

Verdant Solar embarked on a partnership with the PJUP TVET Program that has brought solar energy training and practical experience to individuals from the B40 community. This initiative aimed to equip participants with the skills needed to thrive in the growing field of solar energy while fostering a sustainable future. Over the course of several weeks, our trainees embarked on a comprehensive program that covered everything from foundational knowledge to hands-on installation experience. Here’s a breakdown of the program that led to their success.

Theory Class

The program kicked off with a solid foundation in solar energy principles. Participants attended theory classes that covered the basics of solar energy, photovoltaic (PV) systems, and the technical aspects of solar installations. This stage was crucial in providing the necessary theoretical understanding that would later be applied in practical scenarios.

Training Day

The program kicked off with a solid foundation in solar energy principles. Participants attended theory classes that covered the basics of solar energy, photovoltaic (PV) systems, and the technical aspects of solar installations. This stage was crucial in providing the necessary theoretical understanding that would later be applied in practical scenarios.

Maintenance and Troubleshooting Techniques

As part of their training, participants were also taught how to maintain PV systems and troubleshoot common issues. This stage was designed to ensure that they could not only install but also maintain solar systems, providing long-term value to the communities they would serve.

Practical Site Day

The highlight of the program was the practical site day, where trainees applied their skills in a real-world setting. They participated in actual solar site installations, working alongside experienced professionals. This day was instrumental in solidifying their understanding and enhancing their practical skills, making them well-prepared for future projects.

Exam Day

After completing the training, participants took a solar energy examination to assess their knowledge and skills. The exam was a culmination of all they had learned throughout the program, and we are proud to report that our trainees passed with flying colors, demonstrating their readiness to contribute to the solar energy sector.

Closing Ceremony

The program concluded with a celebratory closing ceremony, where we recognized the hard work and achievements of our participants. It was a moment of pride as we watched our B40 trainees, now graduates, receive their certificates and prepare to embark on their careers in solar energy. Notably, two trainees have transitioned into roles as our solar installers, and 42 underprivileged individuals have directly benefited from this program.Their journey from theory classes to real-world installations has been inspiring, and we couldn’t be prouder of their accomplishments. They’ve discovered how solar energy can revolutionize our world and now, equipped with knowledge and passion, they are ready to pave the way to a sustainable future. We also wanna give a big shout out  to our Project team members who are Kishen Mohan, Hanzalah Hani and Asyraf Amidin for monitoring the trainees and making this training a great success. This collaboration not only supports the growth of solar energy but also fosters a sustainable future. We commend the dedication and achievements of all participants.

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Role Summary

The Senior Growth Marketer Executive is a highly trusted, revenue-critical individual contributor who consistently delivers professional, high-quality performance marketing outcomes. This role sits at the core of Verdant Solar’s revenue engine, taking full internal ownership of paid ad efforts, funnel optimization, and high-level campaign execution within the renewable energy space.

Key Responsibilities: 

In-House Campaign Ownership & Execution (Role-Model Standard)

  • Independently manage, execute, and optimize end-to-end paid digital campaigns across Google, Meta, SEO, and emerging platforms like Xiaohongshu (XHS).
  • Spearhead the strategic transition of performance marketing execution from external agencies to an internal capability, ensuring no disruption to lead flow.

Funnel & Growth Optimization

  • Continuously optimize campaign performance with a strict focus on lowering Cost Per Lead (CPL) and Customer Acquisition Cost (CAC) without sacrificing lead quality.
  • Analyze full-funnel metrics to identify drop-offs and implement data-driven interventions that directly improve revenue generation.

Process Refinement & Automation

  • Lead the implementation and continuous refinement of marketing automation tools (e.g., Sleekflow, respond.io, Salesforce) to elevate workflow efficiency and lead nurturing.
  • Design and uphold stringent lead filtering and scoring systems, setting the benchmark for lead quality before handoff to the sales team.

Cross-Functional Influence & Revenue Alignment

  • Partner deeply with the Sales team to ensure top-of-funnel marketing metrics translate effectively into bottom-line revenue growth.
  • Maintain clear, transparent tracking of ROI and funnel performance, proactively communicating strategy shifts to stakeholders

 

Job Requirements: 

  • Possesses a Bachelor’s degree in Marketing, Communications, or a related field.
  • Accumulated strong hands-on experience (typically 3+ years) in performance marketing, growth optimization, and digital media buying.
  • Demonstrated history of directly managing ad accounts (Meta, Google Ads, XHS) and delivering measurable ROI without heavy reliance on agencies.
  • Advanced proficiency with marketing automation systems, funnel analytics, and CRM tools.