Blogs

Date: 21/07/2023
Category: About Verdant, Events

Verdant Solar: The Hope

In response to the recent floods in Kampung Parit Hj Me’an, Yong Peng, Verdant Solar demonstrated its commitment to corporate social responsibility (CSR) by assisting affected communities. After pledging RM10,000, we have successfully raised RM13,180 worth of goods through the generous support of Verdiants and their friends and family. With each Flood Relief Package costing RM150, our team travelled to the area and distributed necessities such as food supplies, sanitary products, and toiletries to sixty affected families.

The Hope CSR Program

As a company that promotes renewable energy, we believe in supporting communities affected by natural disasters. This is why we launched the Hope CSR program, which aims to reach out to more communities in Malaysia in the future.

We invited the Johor branch to join us in our efforts to positively impact communities in need. We are pleased to announce that the event was a success, and we want to thank all those who participated for their support. By working together, we were able to provide much-needed relief and support to those affected by the floods.

Engaging in CSR initiatives such as the Hope programme assists those in need and helps build stronger relationships with our communities and stakeholders. At Verdant Solar, we believe it’s our responsibility as a corporate citizens to contribute to society and support the most vulnerable. We remain committed to our CSR efforts and look forward to continuing to make a positive impact in the communities we serve.

The aftermath of floods resulted in ruined furniture, loss of livestock, and no access to electricity for the small kampung in Johor, but we have witnessed the victims brighten up after receiving much-needed support! Join us today to bring HOPE to those in need!

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Role Summary

The Senior Growth Marketer Executive is a highly trusted, revenue-critical individual contributor who consistently delivers professional, high-quality performance marketing outcomes. This role sits at the core of Verdant Solar’s revenue engine, taking full internal ownership of paid ad efforts, funnel optimization, and high-level campaign execution within the renewable energy space.

Key Responsibilities: 

In-House Campaign Ownership & Execution (Role-Model Standard)

  • Independently manage, execute, and optimize end-to-end paid digital campaigns across Google, Meta, SEO, and emerging platforms like Xiaohongshu (XHS).
  • Spearhead the strategic transition of performance marketing execution from external agencies to an internal capability, ensuring no disruption to lead flow.

Funnel & Growth Optimization

  • Continuously optimize campaign performance with a strict focus on lowering Cost Per Lead (CPL) and Customer Acquisition Cost (CAC) without sacrificing lead quality.
  • Analyze full-funnel metrics to identify drop-offs and implement data-driven interventions that directly improve revenue generation.

Process Refinement & Automation

  • Lead the implementation and continuous refinement of marketing automation tools (e.g., Sleekflow, respond.io, Salesforce) to elevate workflow efficiency and lead nurturing.
  • Design and uphold stringent lead filtering and scoring systems, setting the benchmark for lead quality before handoff to the sales team.

Cross-Functional Influence & Revenue Alignment

  • Partner deeply with the Sales team to ensure top-of-funnel marketing metrics translate effectively into bottom-line revenue growth.
  • Maintain clear, transparent tracking of ROI and funnel performance, proactively communicating strategy shifts to stakeholders

 

Job Requirements: 

  • Possesses a Bachelor’s degree in Marketing, Communications, or a related field.
  • Accumulated strong hands-on experience (typically 3+ years) in performance marketing, growth optimization, and digital media buying.
  • Demonstrated history of directly managing ad accounts (Meta, Google Ads, XHS) and delivering measurable ROI without heavy reliance on agencies.
  • Advanced proficiency with marketing automation systems, funnel analytics, and CRM tools.