Blogs

Date: 24/06/2024
Category: About Verdant, Events

Verdant Solar x INTI :UCO to Biofuel

Verdant Solar and INTI University Students Team Up to Turn Used Cooking Oil into Biofuel for Charity

Verdant Solar worked together with students from INTI University on a project that promotes sustainability and community support. This project involved collecting Used Cooking Oil (UCO) and turning it into biofuel. This collaboration was a joint effort between the students from INTI, Verdant Solar, and FatHopes Energy. The main aim of this project was to promote sustainability by converting a common household waste, Used Cooking Oil (UCO), into biofuel. The money raised from selling the UCO to FatHopes Energy was donated to the Global Environment Centre (GEC), highlighting both environmental and social benefits.The students helped recycle 152 Kgs of UCO and exceeded their goal by 52%, showing the significant impact of their efforts.

The project was centered around a simple but powerful idea, adhering to proper disposal of UCO and educating the general population on it. Proper disposal of used cooking oil is very important. If not disposed of correctly, it can lead to water and soil pollution, increased greenhouse gas emissions, and harm to wildlife. Recycling oil into biodiesel or using recycling programs for disposal are good ways to reduce these problems. Such practices help protect the environment and promote sustainability.

The final part of the project took place at Verdant’s office in an elaborate and interactive presentation by students, where they shared their journey. The students talked about how they collected the oil, the problems they faced, and how they solved them. As we look to the future, projects like these will help create a more sustainable and environmentally-friendly world.

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Role Summary

The Senior Growth Marketer Executive is a highly trusted, revenue-critical individual contributor who consistently delivers professional, high-quality performance marketing outcomes. This role sits at the core of Verdant Solar’s revenue engine, taking full internal ownership of paid ad efforts, funnel optimization, and high-level campaign execution within the renewable energy space.

Key Responsibilities: 

In-House Campaign Ownership & Execution (Role-Model Standard)

  • Independently manage, execute, and optimize end-to-end paid digital campaigns across Google, Meta, SEO, and emerging platforms like Xiaohongshu (XHS).
  • Spearhead the strategic transition of performance marketing execution from external agencies to an internal capability, ensuring no disruption to lead flow.

Funnel & Growth Optimization

  • Continuously optimize campaign performance with a strict focus on lowering Cost Per Lead (CPL) and Customer Acquisition Cost (CAC) without sacrificing lead quality.
  • Analyze full-funnel metrics to identify drop-offs and implement data-driven interventions that directly improve revenue generation.

Process Refinement & Automation

  • Lead the implementation and continuous refinement of marketing automation tools (e.g., Sleekflow, respond.io, Salesforce) to elevate workflow efficiency and lead nurturing.
  • Design and uphold stringent lead filtering and scoring systems, setting the benchmark for lead quality before handoff to the sales team.

Cross-Functional Influence & Revenue Alignment

  • Partner deeply with the Sales team to ensure top-of-funnel marketing metrics translate effectively into bottom-line revenue growth.
  • Maintain clear, transparent tracking of ROI and funnel performance, proactively communicating strategy shifts to stakeholders

 

Job Requirements: 

  • Possesses a Bachelor’s degree in Marketing, Communications, or a related field.
  • Accumulated strong hands-on experience (typically 3+ years) in performance marketing, growth optimization, and digital media buying.
  • Demonstrated history of directly managing ad accounts (Meta, Google Ads, XHS) and delivering measurable ROI without heavy reliance on agencies.
  • Advanced proficiency with marketing automation systems, funnel analytics, and CRM tools.