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Solar PV: 3 Steps to Choose the Right Provider for Your Home
27/03/2025

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Solar PV: 3 Steps to Choose the Right Provider for Your Home

3 Steps to Choose the Right Solar PV Provider for Your Home With rising TNB bills and the growing use

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Top 4 Questions Malaysians Ask About Solar Panels
20/03/2025

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Solar Panels – What Are the Top 4 Questions Malaysians Ask?

Is Solar Right for You? Top 4 Questions Malaysians Ask About Solar Panels Thinking about installing solar panels but have

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Solar Power Is Key to Malaysia’s Green Future
11/03/2025

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Solar Power is Key to Malaysia’s Green Future

Solar Power Is Key to Malaysia’s Green Future As part of its long-term energy strategy, Malaysia has set ambitious goals

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Aaron Chia's First Choice: Verdant Solar
07/03/2025

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Aaron Chia’s First Choice: Verdant Solar

Aaron Chia’s First Choice: Verdant Solar Aaron Chia, the badminton star who made our country proud on the global stage,

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solaris rebate
18/02/2025

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SolaRIS Rebate: Claim the RM4000 Before April 2025

SolaRIS Rebate: Claim the RM4000 Before April 2025 Exciting news for Malaysian homeowners: The government’s updates to the National Energy

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14/02/2025

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Verdant Solar’s Annual Trip in Korea

Verdant Solar’s 2024 Annual Trip: Winter Ski Experience in Korea Every year, Verdant Solar rewards its employees with an annual

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04/11/2024

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Verdant Solar X APU X TM Enviro Industries Sdn. Bhd.: Greener Future Through E-Waste Management

Verdant Solar X APU X TM Enviro Industries Sdn. Bhd.: Greener Future Through E-Waste Management We recently teamed up with

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08/10/2024

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Growing a Greener Tomorrow: Verdant Solar & INTI Students Join Forces to Plant 100 Trees

Growing a Greener Tomorrow: Verdant Solar & INTI Students Join Forces to Plant 100 Trees In a remarkable display of

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21/08/2024

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Empowering the B40 Community with PJ UP

Empowering the B40 Community with PJ UP A Journey Towards Solar Energy Mastery Verdant Solar embarked on a partnership with

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Role Summary

The Senior Growth Marketer Executive is a highly trusted, revenue-critical individual contributor who consistently delivers professional, high-quality performance marketing outcomes. This role sits at the core of Verdant Solar’s revenue engine, taking full internal ownership of paid ad efforts, funnel optimization, and high-level campaign execution within the renewable energy space.

Job Description :

In-House Campaign Ownership & Execution (Role-Model Standard)

  • Independently manage, execute, and optimize end-to-end paid digital campaigns across Google, Meta, SEO, and emerging platforms like Xiaohongshu (XHS).
  • Spearhead the strategic transition of performance marketing execution from external agencies to an internal capability, ensuring no disruption to lead flow.

Funnel & Growth Optimization

  • Continuously optimize campaign performance with a strict focus on lowering Cost Per Lead (CPL) and Customer Acquisition Cost (CAC) without sacrificing lead quality.
  • Analyze full-funnel metrics to identify drop-offs and implement data-driven interventions that directly improve revenue generation.

Process Refinement & Automation

  • Lead the implementation and continuous refinement of marketing automation tools (e.g., Sleekflow, respond.io, Salesforce) to elevate workflow efficiency and lead nurturing.
  • Design and uphold stringent lead filtering and scoring systems, setting the benchmark for lead quality before handoff to the sales team.

Cross-Functional Influence & Revenue Alignment

  • Partner deeply with the Sales team to ensure top-of-funnel marketing metrics translate effectively into bottom-line revenue growth.
  • Maintain clear, transparent tracking of ROI and funnel performance, proactively communicating strategy shifts to stakeholders

 

Job Requirements: 

  • Possesses a Bachelor’s degree in Marketing, Communications, or a related field.
  • Accumulated strong hands-on experience (typically 3+ years) in performance marketing, growth optimization, and digital media buying.
  • Demonstrated history of directly managing ad accounts (Meta, Google Ads, XHS) and delivering measurable ROI without heavy reliance on agencies.
  • Advanced proficiency with marketing automation systems, funnel analytics, and CRM tools.