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Is Solar Energy Right for Your Lifestyle?
Is Solar Energy Right for Your Lifestyle?

Is Solar Energy Right for Your Lifestyle? Thinking about installing solar panels but wondering if solar energy suits your lifestyle?

How to Ensure Your Solar Power System Reaches a Positive ROI
Solar Power System: How to Ensure a Positive ROI

How to Ensure Your Solar Power System Reaches a Positive ROI Investing in a solar power system is a big

Solar Power Is Key to Malaysia’s Green Future
Solar Power is Key to Malaysia’s Green Future

Solar Power Is Key to Malaysia’s Green Future As part of its long-term energy strategy, Malaysia has set ambitious goals

26/02/2023

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Family of 5 Reduced Their Electricity Bill From RM548 to RM34 by Doing This ONE Thing.

Using Solar Panels To Reduce Electricity Bill High Electricity Bill Many people across our country, despite being rich or poor,

Up to 90% TNB Bill Reduction After Solar Panel Installation – Why and How?

Up to 90% TNB Bill Reduction After Solar Panel Installation – Why and How? TNB bill reduction after solar panel

24/12/2022

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Installing Solar Panels Increases Your Property Value? Yes, It Does!

Installing Solar Panels Increases Your Property Value? Yes, It Does! Have you ever wondered if installing solar panels increases property

Role Summary

The Senior Growth Marketer Executive is a highly trusted, revenue-critical individual contributor who consistently delivers professional, high-quality performance marketing outcomes. This role sits at the core of Verdant Solar’s revenue engine, taking full internal ownership of paid ad efforts, funnel optimization, and high-level campaign execution within the renewable energy space.

Key Responsibilities: 

In-House Campaign Ownership & Execution (Role-Model Standard)

  • Independently manage, execute, and optimize end-to-end paid digital campaigns across Google, Meta, SEO, and emerging platforms like Xiaohongshu (XHS).
  • Spearhead the strategic transition of performance marketing execution from external agencies to an internal capability, ensuring no disruption to lead flow.

Funnel & Growth Optimization

  • Continuously optimize campaign performance with a strict focus on lowering Cost Per Lead (CPL) and Customer Acquisition Cost (CAC) without sacrificing lead quality.
  • Analyze full-funnel metrics to identify drop-offs and implement data-driven interventions that directly improve revenue generation.

Process Refinement & Automation

  • Lead the implementation and continuous refinement of marketing automation tools (e.g., Sleekflow, respond.io, Salesforce) to elevate workflow efficiency and lead nurturing.
  • Design and uphold stringent lead filtering and scoring systems, setting the benchmark for lead quality before handoff to the sales team.

Cross-Functional Influence & Revenue Alignment

  • Partner deeply with the Sales team to ensure top-of-funnel marketing metrics translate effectively into bottom-line revenue growth.
  • Maintain clear, transparent tracking of ROI and funnel performance, proactively communicating strategy shifts to stakeholders

 

Job Requirements: 

  • Possesses a Bachelor’s degree in Marketing, Communications, or a related field.
  • Accumulated strong hands-on experience (typically 3+ years) in performance marketing, growth optimization, and digital media buying.
  • Demonstrated history of directly managing ad accounts (Meta, Google Ads, XHS) and delivering measurable ROI without heavy reliance on agencies.
  • Advanced proficiency with marketing automation systems, funnel analytics, and CRM tools.