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14/01/2022

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Do solar panels work on rainy days?

Do solar panels work on rainy days? With the implementation of NEM (Net Energy Metering) and the encouragement of the

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05/08/2021

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What is NEM 3.0 and How Does NEM Rakyat Work for Homeowners?

What is NEM 3.0 and How Does NEM Rakyat Work for Homeowners? Ever heard of NEM 3.0? If you have

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01/10/2020

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Solar PV Maintenance Cost is Not Expensive!

Solar PV Maintenance Cost is Not Expensive! “What about the hidden maintenance cost? Sure expensive!” Well now, think again. PV

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27/08/2020

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How Solar Panels Works When There Is No Sunlight?

How Solar Panels Works When There Is No Sunlight? So… Does it mean I won’t have solar energy at night

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22/07/2019

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Advantages of Solar PV System as endorsed by SEDA Malaysia

Advantages of Solar PV System as endorsed by SEDA Malaysia According to Sustainable Energy Development Authority (SEDA), only 2% of

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Role Summary

The Senior Growth Marketer Executive is a highly trusted, revenue-critical individual contributor who consistently delivers professional, high-quality performance marketing outcomes. This role sits at the core of Verdant Solar’s revenue engine, taking full internal ownership of paid ad efforts, funnel optimization, and high-level campaign execution within the renewable energy space.

Key Responsibilities: 

In-House Campaign Ownership & Execution (Role-Model Standard)

  • Independently manage, execute, and optimize end-to-end paid digital campaigns across Google, Meta, SEO, and emerging platforms like Xiaohongshu (XHS).
  • Spearhead the strategic transition of performance marketing execution from external agencies to an internal capability, ensuring no disruption to lead flow.

Funnel & Growth Optimization

  • Continuously optimize campaign performance with a strict focus on lowering Cost Per Lead (CPL) and Customer Acquisition Cost (CAC) without sacrificing lead quality.
  • Analyze full-funnel metrics to identify drop-offs and implement data-driven interventions that directly improve revenue generation.

Process Refinement & Automation

  • Lead the implementation and continuous refinement of marketing automation tools (e.g., Sleekflow, respond.io, Salesforce) to elevate workflow efficiency and lead nurturing.
  • Design and uphold stringent lead filtering and scoring systems, setting the benchmark for lead quality before handoff to the sales team.

Cross-Functional Influence & Revenue Alignment

  • Partner deeply with the Sales team to ensure top-of-funnel marketing metrics translate effectively into bottom-line revenue growth.
  • Maintain clear, transparent tracking of ROI and funnel performance, proactively communicating strategy shifts to stakeholders

 

Job Requirements: 

  • Possesses a Bachelor’s degree in Marketing, Communications, or a related field.
  • Accumulated strong hands-on experience (typically 3+ years) in performance marketing, growth optimization, and digital media buying.
  • Demonstrated history of directly managing ad accounts (Meta, Google Ads, XHS) and delivering measurable ROI without heavy reliance on agencies.
  • Advanced proficiency with marketing automation systems, funnel analytics, and CRM tools.