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26/01/2023

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Renewable Energy Scheme in Malaysia

Renewable Energy Scheme in Malaysia Renewable Energy Resources Malaysia is seen as being more than serious about increasing electricity generation

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25/01/2023

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Up to 90% TNB Bill Reduction After Solar Panel Installation – Why and How?

Up to 90% TNB Bill Reduction After Solar Panel Installation – Why and How? TNB bill reduction after solar panel

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13/01/2023

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Solar-Powered Home – 5 Things You Should Know About Before Installation vs. After Installation

Solar-Powered Home – 5 Things You Should Know About Before Installation vs. After Installation What is a Solar-Powered Home? What

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05/01/2023

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The More Solar Panels The Better? NO! 4 Reasons Why.

The More Solar Panels The Better? NO! 4 Reasons Why. The more solar panels, the better? Solar panels are a

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24/12/2022

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Why Go Solar? 4 Reasons Why You Should Go Solar

Why Go Solar? 4 Reasons Why You Should Go Solar Considering switching to solar power? You must be wondering why

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24/12/2022

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Installing Solar Panels Increases Your Property Value? Yes, It Does!

Installing Solar Panels Increases Your Property Value? Yes, It Does! Have you ever wondered if installing solar panels increases property

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23/12/2022

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How is Solar Energy In Malaysia – 4 Things You Should Know About

How is Solar Energy In Malaysia – 4 Things You Should Know About How much do you understand about solar

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21/12/2022

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How To Select The Best Solar Company In Malaysia For Your Home? 4 Criteria To Take Note

How To Select The Best Solar Company In Malaysia For Your Home? 4 Criteria To Take Note Looking for the

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10/12/2022

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Are solar panels worthwhile? We did the maths you don’t have to!

How To Select The Best Solar Company In Malaysia For Your Home? 4 Criteria To Take Note Looking for the

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Role Summary

The Senior Growth Marketer Executive is a highly trusted, revenue-critical individual contributor who consistently delivers professional, high-quality performance marketing outcomes. This role sits at the core of Verdant Solar’s revenue engine, taking full internal ownership of paid ad efforts, funnel optimization, and high-level campaign execution within the renewable energy space.

Job Description :

In-House Campaign Ownership & Execution (Role-Model Standard)

  • Independently manage, execute, and optimize end-to-end paid digital campaigns across Google, Meta, SEO, and emerging platforms like Xiaohongshu (XHS).
  • Spearhead the strategic transition of performance marketing execution from external agencies to an internal capability, ensuring no disruption to lead flow.

Funnel & Growth Optimization

  • Continuously optimize campaign performance with a strict focus on lowering Cost Per Lead (CPL) and Customer Acquisition Cost (CAC) without sacrificing lead quality.
  • Analyze full-funnel metrics to identify drop-offs and implement data-driven interventions that directly improve revenue generation.

Process Refinement & Automation

  • Lead the implementation and continuous refinement of marketing automation tools (e.g., Sleekflow, respond.io, Salesforce) to elevate workflow efficiency and lead nurturing.
  • Design and uphold stringent lead filtering and scoring systems, setting the benchmark for lead quality before handoff to the sales team.

Cross-Functional Influence & Revenue Alignment

  • Partner deeply with the Sales team to ensure top-of-funnel marketing metrics translate effectively into bottom-line revenue growth.
  • Maintain clear, transparent tracking of ROI and funnel performance, proactively communicating strategy shifts to stakeholders

 

Job Requirements: 

  • Possesses a Bachelor’s degree in Marketing, Communications, or a related field.
  • Accumulated strong hands-on experience (typically 3+ years) in performance marketing, growth optimization, and digital media buying.
  • Demonstrated history of directly managing ad accounts (Meta, Google Ads, XHS) and delivering measurable ROI without heavy reliance on agencies.
  • Advanced proficiency with marketing automation systems, funnel analytics, and CRM tools.