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14/08/2024

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Planting 1500 Trees with APE & TRCRC

Planting 1500 Trees with APE & TRCRC In collaboration with APE Malaysia, Verdant Solar has successfully planted 750 trees and

solar installation
23/07/2024

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Is Solar Installation Complicated?

Is Solar Installation Complicated? What do you think? Is solar installation a complicated process? While looking at those rectangular devices

23/07/2024

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What is a Solar Inverter?

When we talk about solar inverters, it does sound familiar to most of us who are interested in solar power,

18/07/2024

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Solar Power: 4 Pros and Cons

Solar Power: 4 Pros and Cons When we talk about solar power, what is the first thing that comes to

18/07/2024

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Why did the electricity bill increase after installing solar panels?

Why did the electricity bill increase after installing solar panels? It’s difficult to even consider your electricity bills increasing after

Solar Return On Investment In Malaysia

Solar Return On Investment In Malaysia The solar return on investment (ROI) in Malaysia can vary depending on several factors,

24/06/2024

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Verdant Solar x INTI :UCO to Biofuel

Verdant Solar x INTI :UCO to Biofuel Verdant Solar and INTI University Students Team Up to Turn Used Cooking Oil

12/04/2024

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Empowering Underprivileged Communities

Empowering Underprivileged Communities Verdant Solar’s Impactful Social Media Initiative with INTI University Verdant Solar concluded a successful Corporate Social Responsibility

06/12/2023

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Verdant Solar’s Beach Cleanup CSR on World Ocean Day

Verdant Solar’s Beach Cleanup CSR on World Ocean Day Verdant Solar celebrated World Ocean Day with a Corporate Social Responsibility

Role Summary

The Senior Growth Marketer Executive is a highly trusted, revenue-critical individual contributor who consistently delivers professional, high-quality performance marketing outcomes. This role sits at the core of Verdant Solar’s revenue engine, taking full internal ownership of paid ad efforts, funnel optimization, and high-level campaign execution within the renewable energy space.

Job Description :

In-House Campaign Ownership & Execution (Role-Model Standard)

  • Independently manage, execute, and optimize end-to-end paid digital campaigns across Google, Meta, SEO, and emerging platforms like Xiaohongshu (XHS).
  • Spearhead the strategic transition of performance marketing execution from external agencies to an internal capability, ensuring no disruption to lead flow.

Funnel & Growth Optimization

  • Continuously optimize campaign performance with a strict focus on lowering Cost Per Lead (CPL) and Customer Acquisition Cost (CAC) without sacrificing lead quality.
  • Analyze full-funnel metrics to identify drop-offs and implement data-driven interventions that directly improve revenue generation.

Process Refinement & Automation

  • Lead the implementation and continuous refinement of marketing automation tools (e.g., Sleekflow, respond.io, Salesforce) to elevate workflow efficiency and lead nurturing.
  • Design and uphold stringent lead filtering and scoring systems, setting the benchmark for lead quality before handoff to the sales team.

Cross-Functional Influence & Revenue Alignment

  • Partner deeply with the Sales team to ensure top-of-funnel marketing metrics translate effectively into bottom-line revenue growth.
  • Maintain clear, transparent tracking of ROI and funnel performance, proactively communicating strategy shifts to stakeholders

 

Job Requirements: 

  • Possesses a Bachelor’s degree in Marketing, Communications, or a related field.
  • Accumulated strong hands-on experience (typically 3+ years) in performance marketing, growth optimization, and digital media buying.
  • Demonstrated history of directly managing ad accounts (Meta, Google Ads, XHS) and delivering measurable ROI without heavy reliance on agencies.
  • Advanced proficiency with marketing automation systems, funnel analytics, and CRM tools.